Plumbers, electricians, and HVAC technicians work in tough environments. We designed 5 completely distinct design systems to test customer conversion psychology—ranging from industrial tool-grade to high-converting ThemeForest SaaS.
Tool-Grade Heavy Duty // Jobsite Scanner
Inspired by Milwaukee Packout, DeWalt digital meters, and rugged jobsite tablets. Dark graphite chassis, safety amber indicators, and JetBrains Mono LCD metrics.
Stripe & Ramp Precision // Bank-Grade Trust
Crisp porcelain-white cards, deep slate navy typography, electric blue primary actions, and emerald settlement badges. Signals ironclad financial security and seamless accounting.
ThemeForest Top-Seller // Mesh Gradients & Glass UI
The quintessential multi-million dollar SaaS template. Radial glow gradients, floating dashboard preview, shimmer CTA buttons, animated pill badges, 3-tier pricing table, and high-velocity conversion triggers.
Direct Utility // Hard 2px Offset Shadows
Basecamp meets Gumroad. Bold 2px black outlines, high-visibility safety yellow highlights, hard offset drop shadows, and irreverent, punchy copy that cuts right through the noise.
Lume Architectural // Quiet Dignity
Warm linen porcelain tones, Cormorant Garamond serif headings, brushed champagne gold accents, and serene whitespace. Designed for master craftsmen and high-end architects.
Target: Tech-Forward Trades & Multi-Truck Crews.
Delivers the highest initial conversion polish. The glowing interactive dashboard, shimmer buttons, and multi-tier pricing instantly signal a mature, venture-grade micro-SaaS with zero friction.
Target: Electricians, Plumbers, HVAC Techs.
Tradespeople respect tools that survive jobsites. This theme communicates that TradeRecover is durable daily equipment, not some venture-backed toy. High resonance with blue-collar pride.
Target: General Contractors & Solo Business Owners.
Signals accounting rigor and bank-grade automated reconciliation. If your priority is conveying that customer funds and payment gateways are 100% compliant and professional, this creates instant institutional trust.
Target: Independent Handymen, Freelance Remodelers.
Cuts right through corporate fatigue. The high contrast, 2px borders, and punchy yellow buttons communicate instant action: "We get your money back fast, end of story." Highest visual memorability.
Target: Boutique Custom Builders & Architects.
Appeals to high-end specialists who invoice \$15k–\$50k per custom commission. Solves late invoices with quiet discretion and utmost elegance without damaging client relationships.
Each aesthetic is preserved as an isolated git branch for clean version control.
# To set ThemeForest SaaS as the main landing page:
cp themes/saas.html index.html
# Deploy update live to Hetzner in 10 seconds:
./deploy.sh